Whether your passion is knitting, embroidery, or any other type of craft, it’s simpler than ever to transform your hobby into a thriving craft business. In fact, in a recent survey of 5,500 Etsy sellers in the U.S., 97% said they worked from home, and a significant 74% considered their Etsy shops to be businesses, not hobbies. With statistics like that, it’s clear to see that thousands of crafting enthusiasts across the country are breaking into the business world.
But what sets the best crafting businesses apart from the ones that aren’t as successful? Here’s a look at three of the things that successful online craft shops have in common:
Keep it simple, yet thoughtful
The best online craft shops are centered around what the owner does best. Keeping your selection focused allows you to sell the very best goods to your customers, and makes for seamless branding as well. Your niche might be custom-embroidered goods or hand-crafted enamel pins — whatever it is, make your talent shine through! More than anything, your handiwork will be what draws customers to your shop and keep them coming back in the future.
Keep it organized
If you plan to run your new craft business from your home, it’s important that you look into the best craft room storage solutions so your workspace can stay organized, clutter-free and efficient. Craft cubes are a great type of closet storage furniture to consider, since they’re easily stackable and can be labeled and arranged according to your needs. Many closet cube organizers are even see-through, allowing you to instantly spot the button or thread you’re looking for. When The Daily Mail estimates that people spend 3,680 hours over the course of their lives looking for misplaced items, having the right closet storage furniture is super important.
Keep it business-savvy
The third — but most important — trick to making your crafting business a success is the “business” part. Choosing the right business structure, getting a license or permit, strong branding, knowing how to build relationships with customers, understanding your profit margins and more are all an integral component of any online craft business.
With the right business strategy, closet storage furniture and thoughtful attention to your craft, it’s easier than ever to turn your passion into a full-time career — and isn’t that what everyone dreams of doing?